“Factory Farm” Visionary Goes Bust in Panhandle

That’s the tile of the “This Week in Texas History” column for Wednesday, November 13 through Tuesday, November 19.  And I’ll give you five to one odds you never heard of the subject — Hickman Price.

In 1929 Price quit his $80,000-a-year job with a film company and headed for Plainview with a grand plan to apply the assembly-line methods of his hero, Henry Ford, to the production of wheat.  At first, it looked like he might pull it off, but he had not counted on things like cutworms, hail, drought and late freezes.

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